Film’s Producers Issues Rare Viewing Suggestion –
The days of “bigger is better” may be coming to an end. Marvel Studios issued a suggestion to those wishing to view the new Ant-Man and the Wasp movie: “Watch it on the smallest screen possible.”
Movie theaters around the world are scrambling to make the guests’ movie-watching experience unique and memorable. Historically this meant IMAX-sized screens and state-of-the-art Dolby Atmos digital sound systems. The producers of Ant-Man and the Wasp think this trend is slipping. They’re banking on people using their personal devices to view films in the future.
“Obviously, there’s still a market for some films to play on large-format screens,” said Thomas Jefferson Geronimo III, Vice President of the Cinemagic Podcast. “Ant-Man and the Wasp is one film that does not play well on a large screen.”
Geronimo’s Cinemagic podcast covers all topics related to movie theater technology and trends. They also start their podcasts by reading a Bible verse for some reason.
“I think we’re about to see a new wave of films being released for playback on your personal devices in the future,” Geronimo predicted.
(Screen) Size Matters –
Ant-Man and the Wasp star Paul Rudd as Scott Lang and Evangeline Lilly as Hope Van Dyne. The film explores the possibilities of enlisting ants to be superheroes… I think. I’ve never seen the film. Geronimo was kind enough to enlighten us… or me.
“There are so many parts to the film where Paul Rudd’s character shrinks down to the size of an ant,” Geronimo continued. “When this happens, much of the screen real estate is wasted. People have to squint their eyes to see what he is doing.”
The folks at Marvel Studios tend to agree.
“We did a test screening [of Ant-Man and the Wasp] on a large-format screen and the audiences hated it,” said Jeri Vanderbuilt, Vice President of Film Deliverables for Marvel Studios. “We showed them the same movie on a smart phone and the same audience loved it. They gave it three ‘knuckle tappers’ which I guess is good. I don’t understand today’s youth. I can’t have kids because my womb is polluted.”
With this valuable research in mind, Marvel Studios then made the decision to request people view the film on the smallest handheld device possible.
“View the film on your watch, if you can,” concluded Vanderbuilt. “That’s really the only way to understand just how small the Ant-Man can get!”